Seth wonders if ‘Good enough will be the next big idea‘.  This aligns well with Kathy Sierra’s writings on featuritis, and the general agile principle of “Good Enough” software.
I would say that this will only be true if “good enough” sells to the general public, and they buy “good enough” merchandise on a satisfyingly regular basis. Because one of the ways that salespeople make money is by convincing potential buyers that what they have is not “good enough”.